Fractional Communications Leadership

Your organization may need experienced communications leadership before it is ready to hire a full-time director or vice president.

Blueprint Communications provides fractional communications leadership for organizations that need senior strategic guidance, stronger communication systems and hands-on execution on a flexible basis.

We work alongside executives, human resources leaders, marketing teams and internal stakeholders to establish priorities, manage important initiatives and improve how the organization communicates with employees, customers, the media and other audiences.

Fractional communications leadership may be the right solution when:

• Your organization has outgrown an informal approach to communication.
• Communications responsibilities are spread across HR, marketing and executive leadership.
• A communications leader has departed and important work cannot stop.
• You are searching for a full-time communications executive.
• The organization is preparing for significant growth or change.
• Executives need strategic communication support.
• Your current team needs experienced leadership and structure.
• You need senior expertise but cannot justify another full-time executive.

Blueprint can stabilize the communications function, address immediate needs and build a stronger foundation for the future.

A fractional engagement may include:

• Communications function assessment
• 30-, 60- or 90-day action plan
• Executive communications counsel
• Internal communications strategy
• Change communications plans
• Messaging frameworks
• Employee and stakeholder communications
• Editorial calendar
• Town hall and leadership meeting support
• Media and public relations strategy
• Crisis preparedness materials
• Communication team coaching
• Monthly performance and priority reports